Showing posts with label Tradition. Show all posts
Showing posts with label Tradition. Show all posts

Engagement Rings - The history and tradition of

Monday, April 18, 2011

Engagement rings - where to start is the tradition?

The earliest surviving evidence of engagement rings comes from the Roman period. The Romans called it engagement rings. They were then (as now) worn on the third finger of his left hand. The Romans imported the idea from the Egyptians, the vein that led directly from the third finger to the heart. Even the Romans their rings engraved.

Diamond Channel-Set

After the fall of the Roman Empire, rose Gimmel ring or Bond tradition in Europe. WhileSapphires, emeralds and rubies have also been used, the diamond, the mineral is the strongest link was found in nature is seen as a symbol of the unbreakable bond between a man and a woman, rich and real men often gave the diamond. Not Faith is so good people or the fate of a ring that is formed by two clasped hands resolved.

In 1700, the diamond mines are in Brazil and diamond cluster engagement rings that could afford the trend that was under.Then, in 1870, Kimberly huge diamond region in South Africa has been developed. Diamond began to flood the market.

As a result, it was Cecil John Rhodes for control of De Beers Consolidated Mines Corp. on the sale of diamonds in the world. Today De Beers controls 65 percent of the market for diamonds.

Because of saturation of the diamond, has become the fashion of birthstones engagement rings and other precious stones function. Many rings are composed ofcomplex projects with many different stones. Diamonds accents, however, was the centerpiece of this engagement rings.

The modern concept of diamond engagement ring is a relatively new phenomenon. In 1947 De Beers advertising campaign in Western Europe and the United States stated that "a diamond is forever." This and subsequent campaigns created the idea that the diamond engagement ring was a family heirloom. This meant that the diamonds were not used releasedbought back into service, and almost all the diamonds were new.

De Beers also has a seller of jewelry advertising campaign to educate men and a woman waiting for him to spend two or three times his monthly salary on an engagement ring.

Then, in 1953, the charm of an engagement ring, the song was added to the film of Marilyn Monroe "Gentlemen Prefer Blondes presented", the "Diamonds Are A Girl's Best Friend."

The marketing of the war he worked.In the 21 century, 78 percent of all diamond engagement rings.

Engagement Rings - The history and tradition of

Engagement Ring History and Tradition

Sunday, April 17, 2011

Engagement rings are rich in tradition and the practice of offering a ring as a symbol of love and commitment dates back some 5,000 years to the ancient Egyptians.

The Egyptians believed that the closed circuit of a ring and represent an eternal bond between a couple, and so began the custom of a ring as a symbol of love.

Diamond Channel-Set

Going forward a few thousand years in the late 15th century, we learn from the first documented case in which the engagement ring was seenas a precursor to the commitment of marriage, and so began the tradition that we all know today.

The story goes that I am an enthusiastic Austrian Archduke Maximilian of Hapsburg, which all began on August 17 ​​1477th Princess Mary of Burgundy, the Archduke was engaged with the first girl to receive a diamond engagement ring to celebrate. He proposed marriage and put the engagement ring on her finger the fourth (or ring) of the left hand. This positioning of the ring dates back tothe Romans, who believed the "vein of love" vena amoris or at the top of the ring finger began to pour into the heart. And so began the tradition, not only the engagement ring, but also be worn on a finger of course.

For a few hundred years, the engagement ring was the common practice, a marriage proposal, but the diamond engagement ring is not fully came into vogue until after an innovative marketing campaign in 1947 by the DeBeers diamond Companies.

Frances Gerety, a young copywriter at the time coined, what was the best advertising slogan of the twentieth century, according to Advertising Age magazine, the infamous "A diamond is forever. The campaign placed diamonds as a symbol of love and commitment, and then the ring Engagement for excellence. By an irony of history, the young writer, never married.

The smart people at DeBeers, looking for ways to further increase was> Sales Diamond, followed by the campaign, two of the three previous months salaries was a good dose of love to share your time, an icon. And so began a new tradition before expanding to many, able to be financially independent of marriage.

History teaches us that the ritual is really behind the ring and comes from ancient cultures, but what we see today as a symbol of commitment and the resulting proposal is only the product of clever advertising in the twentieth century.

Engagement Ring History and Tradition